The Power of SMS
SMS marketing is incredibly powerful, but with great power comes great responsibility (and regulation).
A2P 10DLC
In the US, you cannot just send texts anymore. You must register for A2P 10DLC
(Application-to-Person 10-Digit Long Code).
This involves registering your Brand (Business EIN) and your Campaign (Use Case) with The Campaign
Registry. HighLevel has built this wizard directly into the settings.
Best Practices
- Always get Consent: Never buy lists. Only text people who opted in.
- Identify Yourself: "Hi John, this is Sarah from Acme Corp..."
- Provide Value: Don't spam "Buy Now" links.
- Include Opt-Out: "Reply STOP to unsubscribe" (System handles this automatically).
Warning
Failing to register for A2P 10DLC will result in all your messages being blocked by carriers like AT&T and Verizon.
Knowledge Check
What helps prevent your SMS from being marked as spam?
Sending 100 texts at once
Using generic links
A2P 10DLC Registration