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⏱️ 48 sec read

12. Reputation Management

Turn customers into your best marketing channel.

The Google Review Game

For local businesses (plumbers, dentists, gyms), Google Reviews are currency. HighLevel automates the collection of these reviews.

The Automated "Ask"

You can set up a workflow triggering 1 hour after an appointment is completed.
SMS: "Hi Bob, thanks for visiting today! Could you leave us a quick review here? [Link]"

Review Gating (Caution)

In the past, people used "Gating" (Ask for 1-5 stars; if 5 stars → send to Google; if 1 star → send to internal form). This is technically against Google's Terms of Service. It's better to just ask everyone, but focus on timing the ask when the customer is happiest.

Responding to Reviews

You can reply to Google and Facebook reviews directly from the dashboard. Responding quickly helps SEO and shows you care.

Knowledge Check

What is a risky practice in Reputation Management?

Automated review requests
Review Gating (filtering bad reviews)
Responding to all reviews
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