Variables for your Business
A Custom Value is a placeholder like `{{ custom_values.offer_price }}`. You can insert this into Emails, SMS, and Funnels.
Why use them?
Imagine you have 50 emails that mention your price is "$97". You want to raise it to "$147".
Without Custom Values: You open 50 emails and edit them one by one.
With Custom Values: You go to Settings, change the value once, and it updates
everywhere instantly.
Knowledge Check
If you change a Custom Value in settings, where does it update?
Only in emails.
Only on websites.
Everywhere the tag is used.
