Three Modes of AI
HighLevel's "Conversation AI" (Zira) is trained on your website and knowledge base. It's not just a generic ChatGPT wrapper.
1. Conversation Mode
The bot chats casually, answers FAQs, and builds rapport.
2. Appointment Booking Mode
The bot's primary goal is to get them on a calendar. It checks your availability in real-time.
User: "Are you open tomorrow?"
Bot: "Yes, we have a slot at 2pm and 4pm. Which works for you?"
3. Support Mode
Designed for troubleshooting and refund policies.
Cost
As of 2024/2025, there are usage-based costs (approx $0.02 - $0.05 per message depending on the plan), but the ROI on an appointment booked automatically often outweighs the pennies spent on tokens.
Knowledge Check
What is the primary function of "Book Mode" in Conversation AI?
