UTM Parameters are Key
HighLevel's reporting is powerful, but it relies on data. You MUST use UTM parameters (Source, Medium, Campaign) in your ad links.
Attribution Models
- First Click: Credits the huge sale to the very first tweet they saw 6 months ago.
- Last Click: Credits the sale to the "Retargeting Ad" they clicked today.
- All Interactions: Splits the credit.
By connecting your Google Ads and Facebook Ads accounts in Settings > Integrations, HighLevel pulls in the "Spend" data and matches it with the "Revenue" in your Opportunity pipeline to calculate true ROAS.
Knowledge Check
What must you add to your Facebook Ad links for tracking to work best?
UTM Parameters
A Pixel ID
A QR Code