21. Advanced Workflow Logic

Beyond Basic Emails

Workflows can process logic, not just send messages.

If / Else Branches

Create forks in the road.
Example: Did the user click the link in email 1?
→ YES: Send "Offer 2".
→ NO: Resend "Offer 1".

Go To (Jump)

This allows you to loop people back. If they finish the "Nurture Sequence" but haven't bought, you can use a "Go To" action to send them back to the start of a "Long Term Nurture" branch.

Math Operations

You can add/subtract custom values.
Example: "Loyalty Points". Every time they visit, Add 1 to "Points". If "Points" > 10, send "VIP Coupon".